A digital transformation carried out by the right people and the right methods is a successful digital transformation. MobileThinking accompanies its clients efficiently thanks to its team of experts and uses proven methods.
As we often say, it's not a question of revolutionizing everything at once, but of getting the machine up and running. So, when your company decides to take the plunge into digital transformation, it must keep in mind the final goal and first determine the easiest way to reach it.
Once a concrete project has been identified, it is necessary to think about how best to design it. Indeed, to succeed in a digital transformation implies establishing a strategy that understands the stakes of the organization, that takes into account the culture of the company and the working environment of its employees.
Digital transformation is vital! It is important to note that it is not necessarily a question of revolutionizing your entire SME/business in one year. You need to identify the sector that will benefit most from the digital transition, and which will have the most positive impact on the whole company.
This was the summary of these series of articles about growth hacker marketing. We hope that these series of articles helped you to grasp the complexity, but also the fascinating world of growth hacking.
At this point, the question we should carefully answer is: “do the users actually stick?”. This is one of the most important metrics. When you look for investors they will surely ask how many users did you acquire and how many of them are actually active and returning to your service over time
We now know that we must create the applications that fit our end users needs and that we need to find our own way to reach the first thousand of loyal and passionate users. In fact by now, it should be clear that the classic assumption “build it and they will come” does not work. You must acquire your users (your customers). Each of them has a cost and of course lower this cost is for you better it is. ‘Going viral’ is a natural step to achieve growth with measurable costs. In the ‘Finding your growth hack’ step you bootstrap your community of loyal users. With the ‘Going viral’ step you try to acquire as many users you can. How do you spread your product with the help of you core loyal and passionate users? To answer this question we give the floor to the ‘The old way’ and ‘The new way’!
Today we are discussing about ‘Finding your growth hack’ which is the most creative step of all. If in the ‘Product market fit’ step you need to be very factual (listen to your users more than your heart), in ‘Finding your growth hack’ you should be very creative and use the unique features of your product.
The result of a sprint can vary according to the challenge, but also according to the results of the interviews. It is possible that the result leads to a new idea and therefore to a new sprint or a reorientation of the initial idea. These cases are not considered a failure, but an opportunity, because […]
The Sprint started with a big challenge, a motivated team of experts and … not much more. On Friday, the team has already achieved a great deal of work creating promising solutions, choosing the best one and building it’s prototype, and all this in a collaborative way. The goal of Friday is to go even […]
Thanks to the Storyboard we created on Wednesday, it is now possible to design the prototype of the service we design in the first 3 Sprint days. It is important to adopt the “Fake it” philosophy to turn your idea into a testable prototype. No need to think about the data structure at this point. […]
On the first two days of Sprint the team spends a lot of time understanding and creating! It is now time to make decisions, because it is impossible to create and test all the ideas. Fortunately, we have a series of exercises that will allow you to select the most compelling ideas with constructive criticism […]
Tuesday is dedicated to creation. Each participant must do a market study in order to collect as much information as possible and then let their imagination go wild. Create, sketch, draw multiple solutions, choose the best and then start again. You will see, it’s very fun.
During the first day of Sprint, the team will create a common knowledge base among all participants. Through various activities enabled by the facilitator, participants take ownership of Sprint’s long-term goal and reformulate it into hypotheses, obstacles and questions in order to map the project. In a few words, here is the list of Monday’s […]
The Design Sprint terminology is spreading rapidly over the past few months. Some use it as a marketing Buzzword, others as a business philosophy. MobileThinking is clearly positioned in the second option. For two years now, we have been pushing our customers as much as possible to move towards Design Sprints, or at least Design […]
Designing an application is an important task that must be done before the development. But it is a process that must be done in several stages. Indeed to increase the chances of success of an application, it is necessary that the design is well thought out and adapted to the needs of users. In the […]
In conclusion, the method to create an application is not necessarily written in stone. As for the construction of a house we can take certain liberties, however if we want our house to stand, electricity to work, water to flow, and more, we have to follow a series of fix steps. In the case of […]
Skipping any step of the development lifecycle does not mean that your application will be not functionally working. At MobileThinking we ensure the best quality independently on your choices before the actual app development. You can simply come and tell us what to do and we will deliver. However, at the end you might have […]
Once your app is in production (a technical term to say that the app is being used by real users in the real world) you can rarely let it be forever. It is like your future house, you can just build it, live in it, and forget about it.. With time things will get old […]
The day has finally come! You now have your first app version and you are ready to share it with the world. Depending on the technologies involved in your system, you will need to do several administrative duties to distribute your product to the public. If your app is an iOS app or an Android […]
After all the preparation, we are finally at the moment in which all the ideas and concepts (user research, wireframing, prototyping, testing and design) concretise in the actual application. In this step the developers define the technology stack, the data model (database and co.), the interactions between server and client, and how to integrate the […]
Once you have the wireframes and a tested, validated, and refined prototype you should create the unique identity of your app. This is the job of app designers. They should create the app logo, decide upon the colors, fonts, and the overall look and feel of your app. To continue the analogy with your new […]
This step build upon four important concept: defining the user journey, wireframing, prototyping, and testing. The user journey is the scenario, the flow your users follow to achieve their goal by using your app. We like to call it: the golden path. It must be the core functionality of your app and have as little […]
The goal of this step is to get to know the users of your future app via User research. User research allows you to identify the core and unique features (innovative functionalities) of your concept accordingly to your target users and their needs. The first version of your app should focus on doing one thing […]
If your intention is to create an app you should be aware about the importance of User research. It is the first step of the lifecycle of an app development and probably one of the most important. We can help you create and test your app prototype (find more info )but you need to come […]
You are an entrepreneur, a CEO, or a top manager and you got an idea for an app, and now what? The dilemma you are having in this moment is absolutely normal: “what are the steps to get my app to the world?”. You are using apps on your iPhone or Android phone or on […]
Mobile applications as we know them is the future or the past? Views differ on the subject. The only thing we are 100% sure is that smartphones and other IT devices are there to stay. Regardless of format, as statistics show, there will always be room for innovation.
Today there are hundreds of ways to develop a web application with hundreds of different technologies and their numbers keep climbing! At Mobilethinking, we use the most robust technologies and the most adapted to the needs of our customers thanks to a constant technology watch. Our developers remain up-to-date by reading the latest technical news. […]
You have an application idea and your objective is to get it up and running as quickly as possible and to make it a great success. So, you go head first, thinking that you will create an “innovative” product, without considering the needs of your future users. But shortly after, you start to ask yourself […]
The automotive market is constantly evolving from a technological point of view. Not a week goes by without the announcement of new technologies or the development of new autonomous vehicles. Is this a long-lasting fashionable phenomenon or is it simply a turmoil in the world of mobility and transport? Fascinated by this new technology and […]
For the third time, we present you a startup in full expansion whose activity and career could inspire you. This week, we will introduce you to the SWAPIN startup. We had the opportunity to talk to Loris Di Nardo Di Maio and James McGill, the founders of this young company with strong growth potential, and […]
A promising idea and a motivated team are not enough to turn a start-up into a giant of the sector. The key to success is to create a need where there was none, to offer customers a complete product that will meet their needs on its own and finally, to attract new talent. It is […]
This month, we have chosen to introduce you to Proov. We had the opportunity to talk to the young and brave Nico Isler, co-founder of the company and now we want to share this interview with you to tell you more about how it works and about our close and amicable collaboration. But first and […]
Regularly, we will introduce you to a startup/enterprise that we are proud to work with. If you are interested in the world of growing companies, keep a close eye on our social networks, because their activity and career could inspire you. This week, joHdi company is in the spotlight. We had the opportunity to speak with […]
This morning, Mrs and Mr Smith decided to visit the Saint-François church in Lausanne. When they enter in the cultural space, they are notified of the existence of the dea* application. So, they decide to download it. Once installed on their smartphone, they notice the different indications mentioning the most important artworks and points of […]
Hassan obtained a bachelor’s and master’s degree in computer science at the University of Savoie Mont Blanc before obtaining a second master’s degree in Information Systems at the Haute Ecole de Commerce (HEC) in Lausanne. Before working at MobileThinking, Hassan had already completed two internships that allowed him to familiarize himself with the world of […]
Jérôme obtained a master’s degree in information and communication sciences and technologies at the University of Savoie. In the following two year, he worked as junior developer for several companies. After That, he joined the University of Geneva as a research assistant where he met the future founders of MobileThinking. For Jérôme was an enthusiastic […]
Are you more honest if you own an Android? Are you more outgoing or do you consider your phone as an essential statutory brand if you prefer iPhones? According to the first study, the type of phone you own would reveal key elements of your personality. Conducted by the psychology researchers from the universities of […]
Jody began his professional career in Geneva by studying drawing and construction at CEPTA and obtained a CFC in mechanics. In 2001, after completing his CFC in Mechanics, he worked as a mechanical designer and team leader in the R&D department at Rollvis SA, a company specializing in micromechanics. In 2005, he decided to start […]
dea* is a fun and simple mobile application that allows you to discover a space differently. It allows each visitor to explore a place in an interactive, adaptive and personalized way, through the visualization in augmented reality of the environment in which it is located. These cultural places can be museums, churches, castles, parks, festivals […]
Since he was young, Vincent has been attracted to the IT domain. After obtaining his technological baccalaureate in Industrial and Sustainable Development Sciences and Technologies (STI2D) at the Jean Monnet high school in Annemasse, Vincent continued his studies at the Savoie Mont Blanc University with the aim of obtaining a master’s degree. Vincent has already […]
Carlos began by studying computer engineering at the Polytechnic University of Valencia (Spain). At the end of his studies he decided to go to Erasmus in Norway. Back in Spain, Carlos worked in S2Grupo, an IT security company as a junior auditor. He is very passionate about this field and that’s why, after one year […]
We will regularly present tools that we use in our work, but also problems that we encounter in our daily lives. This week, our choice has been the MVP. But what is an MVP? MVP stands for “minimum viable product” In other words, it is the smallest version of a product that can already be […]
Mattia graduated from the University of Lugano with a Bachelor’s and Master’s degrees in Computer Science and started his professional career as an assistant on European projects at the University of Geneva. This led him to complete a thesis with the aim of obtaining a doctorate in Business & Management with a specialization in Information […]
Chaque semaine, nous vous présenterons un membre de MobileThinking. Afin de ne passer à côté de personne, gardez un oeil attentif sur nos réseaux sociaux. Cette semaine, c’est Kevin Salvi qui est sous les feux des projecteurs.
As part of our Creative Fridays, we imagined an app to give you peace of mind! In three little steps, it allows you to store your warranties and get notified a bit before they expire. 1. Take a picture of your warranty 2. Define the expiration date 3. Forget about it! Easy.