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Série : Transformation digitale - Comment réussir sa transformation digitale, étape 2 ! Idéation 4/6
19

February

2020

Series: Digital Transformation – How to achieve your digital transformation, 2nd step! Ideation 4/6

Once a concrete project has been identified, it is necessary to think about how best to design it. Indeed, to succeed in a digital transformation implies establishing a strategy that understands the stakes of the organization, that takes into account the culture of the company and the working environment of its employees.
Transofrmation digitale - Lego usecase
05

February

2020

Series: Digital transformation – Why is digital transformation important to my business? 2/6

Digital transformation is vital! It is important to note that it is not necessarily a question of revolutionizing your entire SME/business in one year. You need to identify the sector that will benefit most from the digital transition, and which will have the most positive impact on the whole company.
Series Growth Hacker? Marketing your app is not an extra task 4/6 - Going viral
06

November

2019

Series Growth Hacker? Marketing your app is not an extra task 4/6

We now know that we must create the applications that fit our end users needs and that we need to find our own way to reach the first thousand of loyal and passionate users. In fact by now, it should be clear that the classic assumption “build it and they will come” does not work. You must acquire your users (your customers). Each of them has a cost and of course lower this cost is for you better it is. ‘Going viral’ is a natural step to achieve growth with measurable costs. In the ‘Finding your growth hack’ step you bootstrap your community of loyal users. With the ‘Going viral’ step you try to acquire as many users you can. How do you spread your product with the help of you core loyal and passionate users? To answer this question we give the floor to the ‘The old way’ and ‘The new way’!
Series Growth Hacker? Marketing your app is not an extra task 3/6 - Find your way
29

October

2019

Series Growth Hacker? Marketing your app is not an extra task 3/6

Today we are discussing about ‘Finding your growth hack’ which is the most creative step of all. If in the ‘Product market fit’ step you need to be very factual (listen to your users more than your heart), in ‘Finding your growth hack’ you should be very creative and use the unique features of your product.
Conclusion - Design Sprint - Un cas d'utilisation qui a fait ses preuves
17

July

2019

Conclusion – Design Sprint – A proven use case

The result of a sprint can vary according to the challenge, but also according to the results of the interviews. It is possible that the result leads to a new idea and therefore to a new sprint or a reorientation of the initial idea. These cases are not considered a failure, but an opportunity, because […]
Day 5 Test - Design Sprint - A proven use case
16

July

2019

Day 5 Test – Design Sprint – A proven use case

The Sprint started with a big challenge, a motivated team of experts and … not much more. On Friday, the team has already achieved a great deal of work creating promising solutions, choosing the best one and building it’s prototype, and all this in a collaborative way. The goal of Friday is to go even […]
Day 4 Prototype - Design Sprint - A proven use case
27

June

2019

Day 4 Prototype – Design Sprint – A proven use case

Thanks to the Storyboard we created on Wednesday, it is now possible to design the prototype of the service we design in the first 3 Sprint days. It is important to adopt the “Fake it” philosophy to turn your idea into a testable prototype. No need to think about the data structure at this point. […]
Day 3 Decide - Design Sprint - A proven use case
27

June

2019

Day 3 Decide – Design Sprint – A proven use case

On the first two days of Sprint the team spends a lot of time understanding and creating! It is now time to make decisions, because it is impossible to create and test all the ideas. Fortunately, we have a series of exercises that will allow you to select the most compelling ideas with constructive criticism […]
Day 1 Understand - Design Sprint - A proven use case
26

June

2019

Day 1 Understand – Design Sprint – A proven use case

During the first day of Sprint, the team will create a common knowledge base among all participants. Through various activities enabled by the facilitator, participants take ownership of Sprint’s long-term goal and reformulate it into hypotheses, obstacles and questions in order to map the project. In a few words, here is the list of Monday’s […]
De l'idée à l'application - Conclusion
09

May

2019

Series: From idea to app – Conclusions

In conclusion, the method to create an application is not necessarily written in stone. As for the construction of a house we can take certain liberties, however if we want our house to stand, electricity to work, water to flow, and more, we have to follow a series of fix steps. In the case of […]
Series: From idea to app - Deploy and Promote 5/7
25

April

2019

Series: From idea to app – Deploy and Promote 5/6

The day has finally come! You now have your first app version and you are ready to share it with the world. Depending on the technologies involved in your system, you will need to do several administrative duties to distribute your product to the public. If your app is an iOS app or an Android […]
Series: From idea to app - Develop and Test 4/6
23

April

2019

Series: From idea to app – Develop and Test 4/6

After all the preparation, we are finally at the moment in which all the ideas and concepts (user research, wireframing, prototyping, testing and design) concretise in the actual application. In this step the developers define the technology stack, the data model (database and co.), the interactions between server and client, and how to integrate the […]
De l'idée à l'application - Design
18

April

2019

Series: From idea to app – Design 3/6

Once you have the wireframes and a tested, validated, and refined prototype you should create the unique identity of your app. This is the job of app designers. They should create the app logo, decide upon the colors, fonts, and the overall look and feel of your app. To continue the analogy with your new […]
De l'idée à l'application - Analyse banner
11

April

2019

Series: From idea to app – Analyse 1/6

The goal of this step is to get to know the users of your future app via User research. User research allows you to identify the core and unique features (innovative functionalities) of your concept accordingly to your target users and their needs. The first version of your app should focus on doing one thing […]
Concierge MVP
10

April

2019

The importance of User research and some tips to start

If your intention is to create an app you should be aware about the importance of User research. It is the first step of the lifecycle of an app development and probably one of the most important. We can help you create and test your app prototype (find more info )but you need to come […]
Photo by Austin Distel on Unsplash
05

April

2019

Mobile Apps – more than 86 billion dollars generated

Mobile applications as we know them is the future or the past? Views differ on the subject. The only thing we are 100% sure is that smartphones and other IT devices are there to stay. Regardless of format, as statistics show, there will always be room for innovation.
MobileThinking Frontend developpement
20

March

2019

What’s a front-end developer at MobileThinking

Today there are hundreds of ways to develop a web application with hundreds of different technologies and their numbers keep climbing! At Mobilethinking, we use the most robust technologies and the most adapted to the needs of our customers thanks to a constant technology watch. Our developers remain up-to-date by reading the latest technical news. […]
Why your application idea won't be as successful as expected
26

November

2018

Why your application idea won’t be as successful as expected

You have an application idea and your objective is to get it up and running as quickly as possible and to make it a great success. So, you go head first, thinking that you will create an “innovative” product, without considering the needs of your future users. But shortly after, you start to ask yourself […]
Autonomous car
14

November

2018

In a single line

The automotive market is constantly evolving from a technological point of view. Not a week goes by without the announcement of new technologies or the development of new autonomous vehicles. Is this a long-lasting fashionable phenomenon or is it simply a turmoil in the world of mobility and transport? Fascinated by this new technology and […]
SWAPIN team
07

November

2018

SWAPIN’s portrait

For the third time, we present you a startup in full expansion whose activity and career could inspire you. This week, we will introduce you to the SWAPIN startup. We had the opportunity to talk to Loris Di Nardo Di Maio and James McGill, the founders of this young company with strong growth potential, and […]
Startup words illustration
24

October

2018

Building a startup requires more than genius!

A promising idea and a motivated team are not enough to turn a start-up into a giant of the sector. The key to success is to create a need where there was none, to offer customers a complete product that will meet their needs on its own and finally, to attract new talent. It is […]
Logo_Proov_Internet
16

October

2018

Proov’s portrait

This month, we have chosen to introduce you to Proov. We had the opportunity to talk to the young and brave Nico Isler, co-founder of the company and now we want to share this interview with you to tell you more about how it works and about our close and amicable collaboration. But first and […]
joHdi_logo
04

September

2018

joHdi’s portrait

Regularly, we will introduce you to a startup/enterprise that we are proud to work with. If you are interested in the world of growing companies, keep a close eye on our social networks, because their activity and career could inspire you. This week,  joHdi company is in the spotlight. We had the opportunity to speak with […]
dea_revolution numérique
15

August

2018

Free or guided tour?

This morning, Mrs and Mr Smith decided to visit the Saint-François church in Lausanne. When they enter in the cultural space, they are notified of the existence of the dea* application. So, they decide to download it. Once installed on their smartphone, they notice the different indications mentioning the most important artworks and points of […]
Hassan_guava filter_version publication
14

August

2018

Hassan Helbawi’s portrait

Hassan obtained a bachelor’s and master’s degree in computer science at the University of Savoie Mont Blanc before obtaining a second master’s degree in Information Systems at the Haute Ecole de Commerce (HEC) in Lausanne. Before working at MobileThinking, Hassan had already completed two internships that allowed him to familiarize himself with the world of […]
Jérôme Marchanoff
31

July

2018

Jérôme Marchanoff’s portrait

Jérôme obtained a master’s degree in information and communication sciences and technologies at the University of Savoie. In the following two year, he worked as junior developer for several companies. After That, he joined the University of Geneva as a research assistant where he met the future founders of MobileThinking. For Jérôme was an enthusiastic […]
Etes-vous plutot iPhone ou Android
25

July

2018

Are you an Android or iPhone user?

Are you more honest if you own an Android? Are you more outgoing or do you consider your phone as an essential statutory brand if you prefer iPhones? According to the first study, the type of phone you own would reveal key elements of your personality. Conducted by the psychology researchers from the universities of […]
jody_guava_filter_version publication
24

July

2018

Jody Hausmann’s portrait

Jody began his professional career in Geneva by studying drawing and construction at CEPTA and obtained a CFC in mechanics. In 2001, after completing his CFC in Mechanics, he worked as a mechanical designer and team leader in the R&D department at Rollvis SA, a company specializing in micromechanics. In 2005, he decided to start […]
vincent_guava_filter
18

July

2018

Vincent Peillex’s portrait

Since he was young, Vincent has been attracted to the IT domain. After obtaining his technological baccalaureate in Industrial and Sustainable Development Sciences and Technologies (STI2D) at the Jean Monnet high school in Annemasse, Vincent continued his studies at the Savoie Mont Blanc University with the aim of obtaining a master’s degree. Vincent has already […]
carlos_guava_filter_version publication
11

July

2018

Carlos Ballester Lafuente portrait

Carlos began by studying computer engineering at the Polytechnic University of Valencia (Spain). At the end of his studies he decided to go to Erasmus in Norway. Back in Spain, Carlos worked in S2Grupo, an IT security company as a junior auditor. He is very passionate about this field and that’s why, after one year […]
09

July

2018

MVP presentation

We will regularly present tools that we use in our work, but also problems that we encounter in our daily lives. This week, our choice has been the MVP. But what is an MVP? MVP stands for “minimum viable product” In other words, it is the smallest version of a product that can already be […]
05

July

2018

Mattia Gustarini’s portrait

Mattia graduated from the University of Lugano with a Bachelor’s and Master’s degrees in Computer Science and started his professional career as an assistant on European projects at the University of Geneva. This led him to complete a thesis with the aim of obtaining a doctorate in Business & Management with a specialization in Information […]
27

June

2018

Le portrait de Kevin Salvi

Chaque semaine, nous vous présenterons un membre de MobileThinking. Afin de ne passer à côté de personne, gardez un oeil attentif sur nos réseaux sociaux. Cette semaine, c’est Kevin Salvi qui est sous les feux des projecteurs.