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08
March
2024
Sensitive Data Encryption
Le cryptage des données sensibles permet de protéger les informations personnelles et garantit la tranquillité d'esprit dans un monde numérique souvent imprévisible.
17
November
2023
Corporate Digital Responsibility
For some time now, the subject of Corporate Digital Responsibility has gained increasing prominence in the entrepreneurial realm, especially within the domain of software development. MobileThinking aims to take a clear stance on this subject and actively works on it daily.
10
November
2023
Eco-Responsible Development
We are committed to reducing the environmental footprint of the solutions we develop, while contributing to the protection of our planet.
13
July
2022
What are our development methods and approaches?
With our varied and complementary skills, we accompany you in your project from the ideation phase to its production, through its design and technical realization. To understand our approach, here are a few details on the steps that mark out our development process.
24
May
2022
What is custom development?
Opt for a custom development! Let's see what this implies and allows, in 4 fundamental steps, with MobileThinking.
17
March
2022
What do we do during the free consultation hour at MobileThinking?
To get your project off to a good start, we offer you a free, no-obligation one-hour consultation. Here is an overview of the main benefits.
02
March
2022
The digital transformation of brands
Whether it's transforming the entire business or digitizing a department, it's crucial to approach the situation from the right end. Here are some examples of digital transformation from large companies.
16
February
2022
Why do a Design Sprint in my organization?
Limit the risks, obtain an immediate result and test the potential of your idea, but also stimulate creativity and exploit the best solutions... That's the Design Sprint!
01
February
2022
Does your project require a partner or service provider?
As a digital project owner, you may be wondering which service provider or partner is best suited to meet your needs? We answer you in this article.
19
January
2022
How long does it take to develop a business solution?
Do you want to launch a business application, but have no idea how long it will take to turn your idea from a concept into a reality? Here's an overview in this new article!
08
December
2021
How to build the right team for your digital transformation?
In this article, we talk about the importance of building a good team to perform its digital transformation.
13
October
2021
How is digital transformation impacting the healthcare field?
In this article, we discuss the topic of digital transformation among the various players in the healthcare field.
29
September
2021
What factors affect the cost of developing an application?
When it comes to developing an application, the budget allocated to the project is a key issue. What criteria influence the development cost? The answer in this article.
14
July
2021
Do I really need a mobile application or is a website enough?
Before launching into the development of your digital project, take the time to study the different options available to you! Do you need a website or a mobile application? Our article will help you to see more clearly.
09
June
2021
I want to digitally transform my company, where do I start?
The digital transformation of a company is a fashionable expression. It covers a concept that can be quite nebulous for many. In this article, we give you the keys to assimilate this concept and even consider undertaking Your transformation project!
03
May
2021
Hybrid or native application for your business?
You want to create or redesign a professional mobile application, and you're wondering which approach to choose? Is it better to develop a hybrid application or a native application? Here are a few keys to help you see things more clearly.
11
March
2021
What is MobileThinking’s digital expertise for your projects?
MobileThinking helps you bring your projects to life. Discover our digital expertise.
19
February
2021
What digital transformation for insurance?
Challenged by the evolution of behaviors, uses and the technical ecosystem, how is the industry adapting?
11
February
2021
How do web applications serve digital transformation?
It is important to remember that the success of a digital transformation is focused on human.
04
February
2021
What is the roadmap for creating a successful business solution?
Découvrez quelles sont les étapes importantes pour maximiser vos chances de créer une application à succès !
28
January
2021
How to validate a prototype ?
Once your prototype is completed, testing is the last step in the Design Sprint approach.
21
January
2021
Why design sprint accelerate innovation ?
Design Sprint has been increasing in popularity across companies are becoming aware of its potential to produce innovative ideas.
15
January
2021
How to build an application prototype ?
Prototype shows potential users and/or investors what the application will look like and helps you determine whether your product meets a real need.
13
November
2020
5 tips to become a good Tech Lead !
The Tech Lead is the main contact within a technical team, find out 5 tips to become a good Tech Lead !
04
November
2020
How can I fund the development of my application or software idea?
Find out how to fund the development of your application or software idea in this new article!
08
October
2020
Project management at MobileThinking
Find out how MobileThinking’s digital project management works in three areas: customer relations, internal management and communication.
03
March
2020
Series: Digital Transformation – How to achieve your digital transformation! Conclusion 6/6
A digital transformation carried out by the right people and the right methods is a successful digital transformation. MobileThinking accompanies its clients efficiently thanks to its team of experts and uses proven methods.
26
February
2020
Series: Digital Transformation – How to achieve your digital transformation, 3d step! Simple 5/6
As we often say, it's not a question of revolutionizing everything at once, but of getting the machine up and running. So, when your company decides to take the plunge into digital transformation, it must keep in mind the final goal and first determine the easiest way to reach it.
19
February
2020
Series: Digital Transformation – How to achieve your digital transformation, 2nd step! Ideation 4/6
Once a concrete project has been identified, it is necessary to think about how best to design it. Indeed, to succeed in a digital transformation implies establishing a strategy that understands the stakes of the organization, that takes into account the culture of the company and the working environment of its employees.
12
February
2020
Series: Digital Transformation – How to achieve your digital transformation in 3 steps! 3/6
Based on the experience we have gained through very heterogeneous projects, we have identified the three steps that we find in any service digitization, whatever the size of the company we work for.
05
February
2020
Series: Digital transformation – Why is digital transformation important to my business? 2/6
Digital transformation is vital! It is important to note that it is not necessarily a question of revolutionizing your entire SME/business in one year. You need to identify the sector that will benefit most from the digital transition, and which will have the most positive impact on the whole company.
30
January
2020
Series: Digital transformation – What is the digital transformation in 2020? 1/6
Above all, the digital transformation is not a fad. For the economy, it is a change as important as the industrial revolution and one that profoundly alters the way we produce and consume..
18
November
2019
Series Growth Hacker? Marketing your app is not an extra task 6/6
This was the summary of these series of articles about growth hacker marketing. We hope that these series of articles helped you to grasp the complexity, but also the fascinating world of growth hacking.
14
November
2019
Series Growth Hacker? Marketing your app is not an extra task 5/6
At this point, the question we should carefully answer is: “do the users actually stick?”. This is one of the most important metrics. When you look for investors they will surely ask how many users did you acquire and how many of them are actually active and returning to your service over time
06
November
2019
Series Growth Hacker? Marketing your app is not an extra task 4/6
We now know that we must create the applications that fit our end users needs and that we need to find our own way to reach the first thousand of loyal and passionate users. In fact by now, it should be clear that the classic assumption “build it and they will come” does not work. You must acquire your users (your customers). Each of them has a cost and of course lower this cost is for you better it is. ‘Going viral’ is a natural step to achieve growth with measurable costs. In the ‘Finding your growth hack’ step you bootstrap your community of loyal users. With the ‘Going viral’ step you try to acquire as many users you can. How do you spread your product with the help of you core loyal and passionate users? To answer this question we give the floor to the ‘The old way’ and ‘The new way’!
29
October
2019
Series Growth Hacker? Marketing your app is not an extra task 3/6
Today we are discussing about ‘Finding your growth hack’ which is the most creative step of all. If in the ‘Product market fit’ step you need to be very factual (listen to your users more than your heart), in ‘Finding your growth hack’ you should be very creative and use the unique features of your product.
22
October
2019
Series Growth Hacker? Marketing your app is not an extra task 2/6
The very first step to achieve in growth hacking marketing is ‘Product market fit’. It is where the foundation of your app or mobile service repose.
11
October
2019
Series Growth Hacker? Marketing your app is not an extra task 1/6
Launch and then market does not work, marketing must be embedded in your app
Growth hacking - after having invested money and time, your app is ready, but the question remains: “Where are my users?”.
17
July
2019
Conclusion – Design Sprint – A proven use case
The result of a sprint can vary according to the challenge, but also according to the results of the interviews. It is possible that the result leads to a new idea and therefore to a new sprint or a reorientation of the initial idea. These cases are not considered a failure, but an opportunity, because […]
16
July
2019
Day 5 Test – Design Sprint – A proven use case
The Sprint started with a big challenge, a motivated team of experts and … not much more. On Friday, the team has already achieved a great deal of work creating promising solutions, choosing the best one and building it’s prototype, and all this in a collaborative way. The goal of Friday is to go even […]
27
June
2019
Day 4 Prototype – Design Sprint – A proven use case
Thanks to the Storyboard we created on Wednesday, it is now possible to design the prototype of the service we design in the first 3 Sprint days. It is important to adopt the “Fake it” philosophy to turn your idea into a testable prototype. No need to think about the data structure at this point. […]
27
June
2019
Day 3 Decide – Design Sprint – A proven use case
On the first two days of Sprint the team spends a lot of time understanding and creating! It is now time to make decisions, because it is impossible to create and test all the ideas. Fortunately, we have a series of exercises that will allow you to select the most compelling ideas with constructive criticism […]
26
June
2019
Day 2 Sketch – Design Sprint – A proven use case
Tuesday is dedicated to creation. Each participant must do a market study in order to collect as much information as possible and then let their imagination go wild. Create, sketch, draw multiple solutions, choose the best and then start again. You will see, it’s very fun.
26
June
2019
Day 1 Understand – Design Sprint – A proven use case
During the first day of Sprint, the team will create a common knowledge base among all participants. Through various activities enabled by the facilitator, participants take ownership of Sprint’s long-term goal and reformulate it into hypotheses, obstacles and questions in order to map the project. In a few words, here is the list of Monday’s […]
26
June
2019
Introduction – Design Sprint – A proven use case
The Design Sprint terminology is spreading rapidly over the past few months. Some use it as a marketing Buzzword, others as a business philosophy. MobileThinking is clearly positioned in the second option. For two years now, we have been pushing our customers as much as possible to move towards Design Sprints, or at least Design […]
05
June
2019
Wireframe, Prototype, Mockup, what differences and importance for your future app?
Designing an application is an important task that must be done before the development. But it is a process that must be done in several stages. Indeed to increase the chances of success of an application, it is necessary that the design is well thought out and adapted to the needs of users. In the […]
09
May
2019
Series: From idea to app – Conclusions
In conclusion, the method to create an application is not necessarily written in stone. As for the construction of a house we can take certain liberties, however if we want our house to stand, electricity to work, water to flow, and more, we have to follow a series of fix steps. In the case of […]
06
May
2019
Series: From idea to app – The cost of skipping steps of the development lifecycle
Skipping any step of the development lifecycle does not mean that your application will be not functionally working. At MobileThinking we ensure the best quality independently on your choices before the actual app development. You can simply come and tell us what to do and we will deliver. However, at the end you might have […]
29
April
2019
Series: From idea to app – Maintain and Evolve 6/6
Once your app is in production (a technical term to say that the app is being used by real users in the real world) you can rarely let it be forever. It is like your future house, you can just build it, live in it, and forget about it.. With time things will get old […]
25
April
2019
Series: From idea to app – Deploy and Promote 5/6
The day has finally come! You now have your first app version and you are ready to share it with the world. Depending on the technologies involved in your system, you will need to do several administrative duties to distribute your product to the public. If your app is an iOS app or an Android […]
23
April
2019
Series: From idea to app – Develop and Test 4/6
After all the preparation, we are finally at the moment in which all the ideas and concepts (user research, wireframing, prototyping, testing and design) concretise in the actual application. In this step the developers define the technology stack, the data model (database and co.), the interactions between server and client, and how to integrate the […]
18
April
2019
Series: From idea to app – Design 3/6
Once you have the wireframes and a tested, validated, and refined prototype you should create the unique identity of your app. This is the job of app designers. They should create the app logo, decide upon the colors, fonts, and the overall look and feel of your app. To continue the analogy with your new […]
16
April
2019
Series: From idea to app – User journey, Wireframe, Prototype, and Test 2/6
This step build upon four important concept: defining the user journey, wireframing, prototyping, and testing. The user journey is the scenario, the flow your users follow to achieve their goal by using your app. We like to call it: the golden path. It must be the core functionality of your app and have as little […]
11
April
2019
Series: From idea to app – Analyse 1/6
The goal of this step is to get to know the users of your future app via User research. User research allows you to identify the core and unique features (innovative functionalities) of your concept accordingly to your target users and their needs. The first version of your app should focus on doing one thing […]
10
April
2019
The importance of User research and some tips to start
If your intention is to create an app you should be aware about the importance of User research. It is the first step of the lifecycle of an app development and probably one of the most important. We can help you create and test your app prototype (find more info )but you need to come […]
08
April
2019
Series: From idea to app – Introduction
You are an entrepreneur, a CEO, or a top manager and you got an idea for an app, and now what? The dilemma you are having in this moment is absolutely normal: “what are the steps to get my app to the world?”. You are using apps on your iPhone or Android phone or on […]
05
April
2019
Mobile Apps – more than 86 billion dollars generated
Mobile applications as we know them is the future or the past? Views differ on the subject. The only thing we are 100% sure is that smartphones and other IT devices are there to stay. Regardless of format, as statistics show, there will always be room for innovation.
28
March
2019
The backend developer at MobileThinking
In this article, we present the technologies we use to develop the Backend of web and mobile applications.
20
March
2019
What’s a front-end developer at MobileThinking
Today there are hundreds of ways to develop a web application with hundreds of different technologies and their numbers keep climbing! At Mobilethinking, we use the most robust technologies and the most adapted to the needs of our customers thanks to a constant technology watch. Our developers remain up-to-date by reading the latest technical news. […]
26
November
2018
Why your application idea won’t be as successful as expected
You have an application idea and your objective is to get it up and running as quickly as possible and to make it a great success. So, you go head first, thinking that you will create an “innovative” product, without considering the needs of your future users. But shortly after, you start to ask yourself […]
14
November
2018
In a single line
The automotive market is constantly evolving from a technological point of view. Not a week goes by without the announcement of new technologies or the development of new autonomous vehicles. Is this a long-lasting fashionable phenomenon or is it simply a turmoil in the world of mobility and transport? Fascinated by this new technology and […]
07
November
2018
SWAPIN’s portrait
For the third time, we present you a startup in full expansion whose activity and career could inspire you. This week, we will introduce you to the SWAPIN startup. We had the opportunity to talk to Loris Di Nardo Di Maio and James McGill, the founders of this young company with strong growth potential, and […]
24
October
2018
Building a startup requires more than genius!
A promising idea and a motivated team are not enough to turn a start-up into a giant of the sector. The key to success is to create a need where there was none, to offer customers a complete product that will meet their needs on its own and finally, to attract new talent. It is […]
16
October
2018
Proov’s portrait
This month, we have chosen to introduce you to Proov. We had the opportunity to talk to the young and brave Nico Isler, co-founder of the company and now we want to share this interview with you to tell you more about how it works and about our close and amicable collaboration. But first and […]
04
September
2018
joHdi’s portrait
Regularly, we will introduce you to a startup/enterprise that we are proud to work with. If you are interested in the world of growing companies, keep a close eye on our social networks, because their activity and career could inspire you. This week, joHdi company is in the spotlight. We had the opportunity to speak with […]
15
August
2018
Free or guided tour?
This morning, Mrs and Mr Smith decided to visit the Saint-François church in Lausanne. When they enter in the cultural space, they are notified of the existence of the dea* application. So, they decide to download it. Once installed on their smartphone, they notice the different indications mentioning the most important artworks and points of […]
14
August
2018
Hassan Helbawi’s portrait
Hassan obtained a bachelor’s and master’s degree in computer science at the University of Savoie Mont Blanc before obtaining a second master’s degree in Information Systems at the Haute Ecole de Commerce (HEC) in Lausanne. Before working at MobileThinking, Hassan had already completed two internships that allowed him to familiarize himself with the world of […]
31
July
2018
Jérôme Marchanoff’s portrait
Jérôme obtained a master’s degree in information and communication sciences and technologies at the University of Savoie. In the following two year, he worked as junior developer for several companies. After That, he joined the University of Geneva as a research assistant where he met the future founders of MobileThinking. For Jérôme was an enthusiastic […]
25
July
2018
Are you an Android or iPhone user?
Are you more honest if you own an Android? Are you more outgoing or do you consider your phone as an essential statutory brand if you prefer iPhones? According to the first study, the type of phone you own would reveal key elements of your personality. Conducted by the psychology researchers from the universities of […]
24
July
2018
Jody Hausmann’s portrait
Jody began his professional career in Geneva by studying drawing and construction at CEPTA and obtained a CFC in mechanics. In 2001, after completing his CFC in Mechanics, he worked as a mechanical designer and team leader in the R&D department at Rollvis SA, a company specializing in micromechanics. In 2005, he decided to start […]
19
July
2018
dea* – And if we discovered together a new playful and original way to discover a cultural space?
dea* is a fun and simple mobile application that allows you to discover a space differently. It allows each visitor to explore a place in an interactive, adaptive and personalized way, through the visualization in augmented reality of the environment in which it is located. These cultural places can be museums, churches, castles, parks, festivals […]
18
July
2018
Vincent Peillex’s portrait
Since he was young, Vincent has been attracted to the IT domain. After obtaining his technological baccalaureate in Industrial and Sustainable Development Sciences and Technologies (STI2D) at the Jean Monnet high school in Annemasse, Vincent continued his studies at the Savoie Mont Blanc University with the aim of obtaining a master’s degree. Vincent has already […]
11
July
2018
Carlos Ballester Lafuente portrait
Carlos began by studying computer engineering at the Polytechnic University of Valencia (Spain). At the end of his studies he decided to go to Erasmus in Norway. Back in Spain, Carlos worked in S2Grupo, an IT security company as a junior auditor. He is very passionate about this field and that’s why, after one year […]
09
July
2018
MVP presentation
We will regularly present tools that we use in our work, but also problems that we encounter in our daily lives. This week, our choice has been the MVP. But what is an MVP? MVP stands for “minimum viable product” In other words, it is the smallest version of a product that can already be […]
05
July
2018
Mattia Gustarini’s portrait
Mattia graduated from the University of Lugano with a Bachelor’s and Master’s degrees in Computer Science and started his professional career as an assistant on European projects at the University of Geneva. This led him to complete a thesis with the aim of obtaining a doctorate in Business & Management with a specialization in Information […]
27
June
2018
Le portrait de Kevin Salvi
Chaque semaine, nous vous présenterons un membre de MobileThinking. Afin de ne passer à côté de personne, gardez un oeil attentif sur nos réseaux sociaux. Cette semaine, c’est Kevin Salvi qui est sous les feux des projecteurs.
18
May
2018
Blog | Dr Carlos Ballester Lafuente | Dr. Mattia Gustarini | Hassan Helbawi | Jérôme Marchanoff | Jody Hausmann | Kevin Salvi | Vincent Peillex
Creative Fridays – ARCore & ARKit Augmented Reality
Augmented reality is becoming more and more a everyday tool. We decided to spend the day testing the new Google library ARCore.
02
March
2018
Blog | Dr Carlos Ballester Lafuente | Dr. Mattia Gustarini | Hassan Helbawi | Jérôme Marchanoff | Jody Hausmann | Kevin Salvi | Vincent Peillex
Creative Fridays – WarranT
As part of our Creative Fridays, we imagined an app to give you peace of mind! In three little steps, it allows you to store your warranties and get notified a bit before they expire. 1. Take a picture of your warranty 2. Define the expiration date 3. Forget about it! Easy.