Day 1 Understand - Design Sprint - A proven use case


During the first day of Sprint, the team will create a common knowledge base among all participants. Through various activities enabled by the facilitator, participants take ownership of Sprint's long-term goal and reformulate it into hypotheses, obstacles and questions in order to map the project.

In a few words, here is the list of Monday's objectives :
  • set the long-term goal of the service
  • define the hypotheses
  • map the project
  • share knowledge and explore opportunities under all the angles
  • define the Focus of the week
2/7 Jour 1 Comprendre - Design Sprint - Un cas d'utilisation qui a fait ses preuves

Results of the day for the AVENUE project

In the coming articles, we will expose some elements of our Sprint AVENUE. Indeed, the amount of information created is such that to describe everything here could drown the message. So we decided to describe only a small part of the results obtained.

The long-term goal

So, for our project, the problem was "How to make autonomous public transport vehicles accepted by the population?" .

From there, via several tools, we have produced the long-term goal "Making the user experience seamless and secure in autonomous public transportation vehicles usage focusing on non fully autonomous people".

Defining the hypotheses

We then reflected on the long-term objective via several group exercises in order to establish a list of hypotheses, problems and questions such as:
  • How can people who are not technophiles be able to use the system?
  • How will this new service integrate with existing public transport?
  • How will we generate money with this service?

Map the project

With all this information and Design Sprint theory, we were able to map the project and its actors as follows:

Share knowledge and explore opportunities

Once the project is mapped, we must now identify potential obstacles and list them. Thanks to the intervention of external experts such as a public transport operator, a security engineer from the University of Geneva as well as our technological expertise, we have established in one afternoon a coherent list of real interrogations.

Define the focus of the week

From the list of questions, we collectively chose the most judicious and we placed them on the Map. From then on, the Sprint focus was established and the first day ended. 

End of the day

Monday is an intense day for the participants, but essential. The various exercises that make up this day allow, in addition to the aspects mentioned above, to create a group cohesion while allowing everyone to express themselves, verbalize and contribute to the definition of the problem, which has a very positive psychological impact on all participants.

Stay informed

In a few days, we will publish the next article of this series that will talk about the "Day 2 - Sketch" of the Design Sprint, so if you want to know more about this day and the AVENUE project, follow us on LinkedIn.

If you really can not wait to start your Design Sprint, then contact us directly and we'll organize it :)
Design Sprint - Loyco & Piguet Galland
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