Today we are discussing about ‘Finding your growth hack’ which is the most creative step of all. If in the ‘Product market fit’ step you need to be very factual (listen to your users more than your heart), in ‘Finding your growth hack’ you should be very creative and use the unique features of your product.
We now know that we must create the applications that fit our end users needs and that we need to find our own way to reach the first thousand of loyal and passionate users. In fact by now, it should be clear that the classic assumption “build it and they will come” does not work. You must acquire your users (your customers). Each of them has a cost and of course lower this cost is for you better it is. ‘Going viral’ is a natural step to achieve growth with measurable costs. In the ‘Finding your growth hack’ step you bootstrap your community of loyal users. With the ‘Going viral’ step you try to acquire as many users you can. How do you spread your product with the help of you core loyal and passionate users? To answer this question we give the floor to the ‘The old way’ and ‘The new way’!
At this point, the question we should carefully answer is: “do the users actually stick?”. This is one of the most important metrics. When you look for investors they will surely ask how many users did you acquire and how many of them are actually active and returning to your service over time
This was the summary of these series of articles about growth hacker marketing. We hope that these series of articles helped you to grasp the complexity, but also the fascinating world of growth hacking.