The very first step to achieve in growth hacking marketing is ‘Product market fit’. It is where the foundation of your app or mobile service repose.
Launch and then market does not work, marketing must be embedded in your app Growth hacking - after having invested money and time, your app is ready, but the question remains: “Where are my users?”.
The result of a sprint can vary according to the challenge, but also according to the results of the interviews. It is possible that the result leads to a new idea and therefore to a new sprint or a reorientation of the initial idea. These cases are not considered a failure, but an opportunity, because […]
The Sprint started with a big challenge, a motivated team of experts and … not much more. On Friday, the team has already achieved a great deal of work creating promising solutions, choosing the best one and building it’s prototype, and all this in a collaborative way. The goal of Friday is to go even […]
Thanks to the Storyboard we created on Wednesday, it is now possible to design the prototype of the service we design in the first 3 Sprint days. It is important to adopt the “Fake it” philosophy to turn your idea into a testable prototype. No need to think about the data structure at this point. […]
On the first two days of Sprint the team spends a lot of time understanding and creating! It is now time to make decisions, because it is impossible to create and test all the ideas. Fortunately, we have a series of exercises that will allow you to select the most compelling ideas with constructive criticism […]
Tuesday is dedicated to creation. Each participant must do a market study in order to collect as much information as possible and then let their imagination go wild. Create, sketch, draw multiple solutions, choose the best and then start again. You will see, it’s very fun.
During the first day of Sprint, the team will create a common knowledge base among all participants. Through various activities enabled by the facilitator, participants take ownership of Sprint’s long-term goal and reformulate it into hypotheses, obstacles and questions in order to map the project. In a few words, here is the list of Monday’s […]
The Design Sprint terminology is spreading rapidly over the past few months. Some use it as a marketing Buzzword, others as a business philosophy. MobileThinking is clearly positioned in the second option. For two years now, we have been pushing our customers as much as possible to move towards Design Sprints, or at least Design […]
Designing an application is an important task that must be done before the development. But it is a process that must be done in several stages. Indeed to increase the chances of success of an application, it is necessary that the design is well thought out and adapted to the needs of users. In the […]