At this point, the question we should carefully answer is: “do the users actually stick?”. This is one of the most important metrics. When you look for investors they will surely ask how many users did you acquire and how many of them are actually active and returning to your service over time
We now know that we must create the applications that fit our end users needs and that we need to find our own way to reach the first thousand of loyal and passionate users. In fact by now, it should be clear that the classic assumption “build it and they will come” does not work. You must acquire your users (your customers). Each of them has a cost and of course lower this cost is for you better it is. ‘Going viral’ is a natural step to achieve growth with measurable costs. In the ‘Finding your growth hack’ step you bootstrap your community of loyal users. With the ‘Going viral’ step you try to acquire as many users you can. How do you spread your product with the help of you core loyal and passionate users? To answer this question we give the floor to the ‘The old way’ and ‘The new way’!
Today we are discussing about ‘Finding your growth hack’ which is the most creative step of all. If in the ‘Product market fit’ step you need to be very factual (listen to your users more than your heart), in ‘Finding your growth hack’ you should be very creative and use the unique features of your product.
The very first step to achieve in growth hacking marketing is ‘Product market fit’. It is where the foundation of your app or mobile service repose.
Launch and then market does not work, marketing must be embedded in your app Growth hacking - after having invested money and time, your app is ready, but the question remains: “Where are my users?”.
The result of a sprint can vary according to the challenge, but also according to the results of the interviews. It is possible that the result leads to a new idea and therefore to a new sprint or a reorientation of the initial idea. These cases are not considered a failure, but an opportunity, because […]
The Sprint started with a big challenge, a motivated team of experts and … not much more. On Friday, the team has already achieved a great deal of work creating promising solutions, choosing the best one and building it’s prototype, and all this in a collaborative way. The goal of Friday is to go even […]
Thanks to the Storyboard we created on Wednesday, it is now possible to design the prototype of the service we design in the first 3 Sprint days. It is important to adopt the “Fake it” philosophy to turn your idea into a testable prototype. No need to think about the data structure at this point. […]
On the first two days of Sprint the team spends a lot of time understanding and creating! It is now time to make decisions, because it is impossible to create and test all the ideas. Fortunately, we have a series of exercises that will allow you to select the most compelling ideas with constructive criticism […]
Tuesday is dedicated to creation. Each participant must do a market study in order to collect as much information as possible and then let their imagination go wild. Create, sketch, draw multiple solutions, choose the best and then start again. You will see, it’s very fun.