Forum mobilité – The challenges of tomorrow
As actors in the field of Swiss and European mobility, we attended the Mobility Forum in order to participate in discussions on the challenges of tomorrow.
Series Growth Hacker? Marketing your app is not an extra task 5/6
At this point, the question we should carefully answer is: “do the users actually stick?”. This is one of the most important metrics. When you look for investors they will surely ask how many users did you acquire and how many of them are actually active and returning to your service over time
Mattia, in charge of the module “The practice of clean code” for the CAS of the Unige in Web Application Design and Technologies
Mattia Gustarini, Dr. in Business & Management with a specialization in information systems, responsible for the module "The practice of clean code" of the University of Geneva.
Series Growth Hacker? Marketing your app is not an extra task 4/6
We now know that we must create the applications that fit our end users needs and that we need to find our own way to reach the first thousand of loyal and passionate users. In fact by now, it should be clear that the classic assumption “build it and they will come” does not work. You must acquire your users (your customers). Each of them has a cost and of course lower this cost is for you better it is. ‘Going viral’ is a natural step to achieve growth with measurable costs. In the ‘Finding your growth hack’ step you bootstrap your community of loyal users. With the ‘Going viral’ step you try to acquire as many users you can. How do you spread your product with the help of you core loyal and passionate users? To answer this question we give the floor to the ‘The old way’ and ‘The new way’!
Series Growth Hacker? Marketing your app is not an extra task 3/6
Today we are discussing about ‘Finding your growth hack’ which is the most creative step of all. If in the ‘Product market fit’ step you need to be very factual (listen to your users more than your heart), in ‘Finding your growth hack’ you should be very creative and use the unique features of your product.
MobileThinking in 5 years – Happy birthday
5 years ago, we took the big step of entrepreneurship. Today we take the time to look back and see all the work we have achieved over these 5 years. With this message, we would like to thank all the people who support and trust us, from our families, friends, customers and partners. From the bottom of the heart, a big thank you! The Mt team
Series Growth Hacker? Marketing your app is not an extra task 2/6
The very first step to achieve in growth hacking marketing is ‘Product market fit’. It is where the foundation of your app or mobile service repose.
Series Growth Hacker? Marketing your app is not an extra task 1/6
Launch and then market does not work, marketing must be embedded in your app
Growth hacking - after having invested money and time, your app is ready, but the question remains: “Where are my users?”.
Day 3 – M18 AVENUE H2020 plenary meeting
The third and last day of the H2020 AVENUE plenary meeting has been focussing more on promotion, finance and administration.
Day 2 – M18 AVENUE H2020 plenary meeting
The second day of this plenary meeting is dedicated to passengers, both in terms of user requirements but also services dedicated to increase acceptance of the autonomous vehicles by the population.